"He seemed super engaged… took notes… asked great questions… even laughed at my joke."

Me, after spending 45 minutes pitching to someone who can't sign a coffee receipt.

Stakeholder qualification isn't about being rude.

It’s about not accidentally doing free TED Talks for the intern.

Here’s the quick gut-check before you dive into your pitch
🗨️ Can they say yes?
🗨️ Can they say no?
🗨️ Or are they just saying, “Interesting, I’ll pass this along…” 👻

If you’re not talking to a Decision Maker (or at least a Deal Champion),
you’re just workshopping your demo on stage for an audience of one.

Funny thing is - the real decision maker? They’re out there…

...ignoring 9 emails
...and wondering why deals are stuck in pipeline purgatory. 😅

Qualify early. Qualify often. Save yourself the heartbreak. ❤️‍🩹