Most people assume buying decisions are driven by features.
Or price.
Or brand image.
They aren’t.
****ing starts with emotion.
Logic usually arrives later to defend the choice.
Every purchase we make falls into one or more of these motivations:
People buy to 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞
Because time feels far more limited than money.
They buy to 𝐞𝐬𝐜𝐚𝐩𝐞 𝐝𝐢𝐬𝐜𝐨𝐦𝐟𝐨𝐫𝐭
And discomfort isn’t just physical. It can be awkwardness, stress, confusion, or the fear of making the wrong choice.
They buy to 𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞
Progress feels real when it can be measured.
They buy to 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐭𝐡𝐞𝐢𝐫 𝐦𝐨𝐧𝐞𝐲
Not out of stinginess, but because wasting money feels careless.
They buy to 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝
To be noticed. Valued. Included.
They buy to be 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞𝐝
Recognition matters more than most people admit.
They buy for 𝐜𝐨𝐦𝐟𝐨𝐫𝐭
Simplicity. Familiarity. Peace of mind. A smoother life.
They buy to 𝐟𝐞𝐞𝐥 𝐡𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫
More energy. Better confidence. A stronger sense of wellbeing.
They buy to 𝐫𝐞𝐝𝐮𝐜𝐞 𝐞𝐟𝐟𝐨𝐫𝐭
Because mental fatigue is heavier than physical work.
They buy to 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐭𝐡𝐞𝐢𝐫 𝐬𝐭𝐚𝐭𝐮𝐬
Respect. Influence. Identity. How they see themselves and how others see them.
Here’s what many businesses don’t like to hear:
𝘐𝘧 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 𝘮𝘦𝘦𝘵 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘯𝘦𝘦𝘥𝘴,⁣
𝘪𝘵𝘴 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘸𝘰𝘯’𝘵 𝘴𝘢𝘷𝘦 𝘪𝘵.⁣
𝙄𝙩 𝙬𝙞𝙡𝙡 𝙨𝙩𝙧𝙪𝙜𝙜𝙡𝙚.
Good marketing isn’t about persuasion.
It’s about clarity.
It answers one simple question every buyer has:
“𝙃𝙤𝙬 𝙙𝙤𝙚𝙨 𝙩𝙝𝙞𝙨 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙢𝙮 𝙡𝙞𝙛𝙚 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬?”
When your message connects with real human motivation, selling stops feeling forced…
…and starts feeling supportive.
So next time something doesn’t sell, don’t ask,
“Was it good enough?”
Ask instead:
𝘞𝘩𝘪𝘤𝘩 𝘩𝘶𝘮𝘢𝘯 𝘯𝘦𝘦𝘥 𝘥𝘪𝘥 𝘪𝘵 𝘵𝘳𝘶𝘭𝘺 𝘴𝘦𝘳𝘷𝘦?
That shift c****es everything.