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The Food Safety and Standards Authority of India (FSSAI) has ordered Dabur India to stop selling several food products carrying "100 per cent" claims, saying the terminology is ambiguous, unverifiable and potentially misleading to consumers.
The food regulator said on Monday that its prohibition order covered products including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk carrying misleading '100 per cent' claims.
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