What is GA4 and Why You Need a Consultation?
Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing the now-defunct Universal Analytics. Unlike its predecessor, GA4 is event-based, which means it tracks actions (clicks, scrolls, purchases, etc.) more accurately across websites and apps. However, setting up GA4 properly is complex.
A GA4 expert consultation ensures:
Accurate event tracking without inflated or missing data.
Proper GA4 migration with historical data preservation.
Integration with Google Ads, BigQuery, and other tools.
Custom reports for better decision-making.
GTM Setup: The Backbone of Modern Tracking
Google Tag Manager (GTM) allows businesses to add and manage tracking tags without constantly editing website code. But when done wrong, GTM can lead to incorrect data, slow site speed, or broken events.
Professional GTM setup helps:
Implement GA4 events via dataLayer pushes.
Track form submissions, video views, scroll depth, and more.
Reduce reliance on developers for marketing tags.
Maintain site performance with proper tag sequencing.
Looker Studio Dashboards: Visualize What Matters
Looker Studio (formerly Data Studio) brings all your marketing and business data into one visual report. But most pre-built templates don’t show the right KPIs or take too long to load.
A customized Looker Studio dashboard can:
Combine GA4, Google Ads, Facebook Ads, and CRM data.
Auto-refresh with real-time metrics.
Help stakeholders understand performance at a glance.
Be tailored to ecommerce, SaaS, agencies, or lead-gen businesses.
Who Needs These Services?
Ecommerce brands tracking purchase funnels and product performance.
Agencies managing multiple client accounts across channels.
SaaS companies monitoring user behavior and retention metrics.
Local businesses looking to improve ROI from digital ads.
Final Thoughts
The right analytics setup can dramatically improve how you make business decisions. Whether you're migrating to GA4, need a GTM cleanup, or want beautiful dashboards that actually make sense—working with a GA4 consultant can save time, money, and lost data.
